The Biggest Little Harley Shop in Texas

Rider Rewards



What does being a Rider Rewards member get me?


Reward members get bonus Rewards POints every year!


Earn points for every dollar you spend in Parts, Service, and MotorClothes. Listen, we know you love Harley-Davidson, so you're going to be spending at some point... shouldn't you be rewarded for it? We think so!


All Active, Retired Military and Veterans will get 2X the points on all purchases.


Earn 500 points when you buy any motorcycle from us. Plus, earn triple points on any Parts Service, MotorClothes® bought that same day!


You earned 'em, now spend 'em! Your points can be used to purchase gift cards via the customer portal! Remember, the more you spend, the more you get back!

Earn & Redeem


One point for every dollar you spend.


Redeem your points for gift cards towards your next purchase!



What is Rider Rewards?

Rider Rewards is our way of thanking our loyal riders for choosing Lumberjack Harley-Davidson®. As a member, you'll feel the love by being rewarded with exclusive offers sent to you via email! The program is free; shop for your gear, parts, & service and get rewarded for it! Eat, Sleep, Ride, Repeat.

How does it work?

When checking out in the store, present your Rider Reward card. If you do not have a card, we can look up your number by your last name.

So let me get this straight, I spend money just like I do at any store... but you're going to give me something back?

That's right. Because you know why? You deserve it! You earn 1 point for every $1 you spend.

Why should I join Rider Rewards?

We couldn't think of just one reason, so here is 10 good reason you should be a member:

  • Membership is free.
  • Earn 1 point for every $1 you spend.
  • Earn points on any product in MotorClothes®, Parts, and even services. (Please note that legally we cannot give points on any insurance claimed jobs in service)
  • Redeem points as soon as you have 375 points towards any purchase at our 6 locations!
  • Earn points faster with double (and sometimes even triple) point offers.
  • Earn 500 points with your motorcycle purchase
  • Earn TRIPLE points on any purchase made during your Ticket-to-Ride on the day of your motorcycle purchase.
  • Earn double points on all your purchases during your birthday week.
  • View your points balance at or on the Rider Reward mobile app. Not the most tech savvy user? – Don't worry, give us a call and we can look up your reward balance for you!
  • Check out the "Earning Points" and "Redeeming Points" sections of these FAQs to learn more.

Is Rider Rewards a credit card?

No. Rider Rewards is a free program that offers you benefits for your
love of Harley-Davidson®. It's that simple! Earn points every time you shop at
any of our 6 Harley-Davidson® dealerships across Lumberjack. Then redeem your
points for gift certificates towards your next purchase!

Seriously though, does it cost anything to be a member?

No, we're serious. It's totally FREE to be a member!

What dealership(s) is the Rider Reward program valid?

You can earn & redeem points at any of our 6 Harley-Davidson® dealerships; Texas Harley-Davidson® in Bedford, Texoma Harley-Davidson® in Sherman, Harley-Davidson® of Waco, Waco, Roughneck Harley-Davidson® in Longview, Lumberjack Harley-Davidson® in Nacogdoches, and Texarkana Harley-Davidson® in Texarkana, TX.

I still have questions, who can I contact?

You can call us at 936-715-0100 for more information.

How do I earn points in-store?

Every time you shop at Lumberjack Harley-Davidson® (or any of our 6
Harley-Davidson® dealerships in Texas), just show your Rider Reward card to the
cashier during checkout. If you don't have your card, don't worry! We can look
up your Rider Reward number by your name.

How are points calculated?

Members earn 1 point for every $1 spent!

When do my points appear in my rewards account?

Your points will be added in every day. (Unless our systems are down. In that case, we will process your points will be updated within 7 days.) If you don't see your points – don't wait! Just give us a call (936-715-0100), we will fix it!

Do all my purchases count toward my points?

You can earn points on any purchase in Parts, Service, and MotorClothes®. You'll even get 500 points for your motorcycle purchase, you also get triple points on any parts, service or motorclothes® purchase the same day as your motorcycle. However, gift cards, shipping, taxes, and insurance claims are not eligible for points. If you're not sure if something counts or not – give us a call 936-715-0100.

Do I earn points on Services?

Yes of course you do!! You will earn 1 point for every dollar spent on mileage services, accessory installs, engine upgrades, details, dyno tunes, etc! Legally, we cannot give you points towards any insurance claims.

What if I have the Pit Pass?

Don't worry, you will earn points on all services when you redeem them.

How long are points valid?

Points will expire every year on the last day of February. We will do our annual call campaign to remind you of your point balance every January and February before your points expire!

Will I receive any birthday gifts?

Yes, if you provide us with your birthday, you will receive 2X Bonus Points on all purchases during your birthday week. Now you can have your cake and bonus points too!

I am missing points, what do I do?

If you have the receipt from the purchase, please call or email us with your invoice number and total so that we can correct the issue.

What happens to my points when I return an item?

Your points are deducted from your points balance.

Can I return an item without a receipt?

Yes! As long as you bought your items at one of our 6 Harley-Davidson® locations

My account shows that I have a certain amount of points, but I know I've spent more than this. What should I do?

Just give us a call 936-715-0100! We are here to help you!

I lost my Rider Rewards card. What do I do?

Don't worry, you don't really need it! We can look your account up by your name or phone number.

Can I share my membership with a family member or friend?


I forgot my password to access the Rider Reward account. What do I do?

During the sign-in process, click the "Forgot your password?" link. A new password will be sent to the email address associated with your online account. Not tech savvy? Don't worry - give us a call and we can reset your password for you!

Can I change my online profile user name?


I forgot the email I used when I signed up. What do I do?

Don't worry - give us a call and we can let you know the email on file or reset it for you!

How do I enroll in the Rider Rewards program?

Ask any one of our team members. They'll happily enroll you in the Riders Rewards program. It's quick, easy, and incredibly worth your while.

What information do I need to provide to join?

To receive all the benefits of membership, you must provide your first
and last name, street address, city, state, ZIP code, phone number, valid email
address and birthday. Opting in to receive emails from Lumberjack
Harley-Davidson® and providing your birthday allows us to send you exclusive
member offers including 2x points during your birthday week. Isn't that nice?

Are there any requirements for becoming a member?

You must be at least 13 years old to enroll in the program.

My family has more than one Lumberjack Harley- Davidson shopper. Can we have additional Rider Rewards memberships?

Yes, we can combine you and your family members accounts to make saving easier.

Where I can I find my points balance?

To check your Rider Rewards point balance, simply go to and sign in to your online account or create an account and provide your member ID during the process. Once you are logged in, click on the MY REWARDS link to view your points.

What if I forgot to use my rewards card during an in-store purchase?

This should never happen, our cashiers will double check that you have a rewards number and your purchase will automatically be added to your account.

How do I redeem my points in-store?

At checkout, ask the team member for your points balance. You can start redeeming when you have at least 375 available points.

Can I use my points with other discounts and specials offered by Texas Harley- Davidson?

Yes, your points can be combined with other discounts and special offers, as well as any form of payment accepted at Lumberjack Harley-Davidson. For example, you can redeem your points and use a valid coupon (e.g., $10 off $100) in the same transaction

What items do not qualify for point redemption?


What happens if I return a product I bought using points redemption?

If you use your rewards points to buy an item and then return that item, the equivalent point value will be returned to your account.

What special offers can I get as a member?

The Rider Rewards program rewards you with special offers based on the products and services you love. You'll receive custom offers sent via email or text message. Examples of these offers are bonus points on specially selected products, access to members-only events, double or triple bonus points days, and much more.

How will my personal information be used?

Please visit our Privacy Policy page here.

How will you use the information I provide on this site?

Please visit our Privacy Policy page here.


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